The ghd Platinum+ Professional Hair Straightener in White is the ultimate smart styler that revolutionises the way you straighten your hair. Powered by ultra-zone™ predictive technology, it continuously adapts to your hair’s thickness and styling speed to maintain the optimum temperature of 185°C — ensuring smooth, shiny, and strong results every time you style.
This intelligent straightener monitors heat 250 times per second through built-in infinity sensors, delivering consistent power and heat across both plates. The result? Up to 70% stronger hair, 75% more shine, and 2x more colour protection compared to styling at 230°C.*
Designed for versatility, the Platinum+’s unique wishbone hinge and rounded barrel make it perfect for sleek, straight looks, effortless waves or defined curls — all without snagging or damaging the hair. Precision-milled, high-gloss plates glide smoothly from root to tip for a flawless finish every time.
With universal voltage, automatic sleep mode, and 3-year warranty, this is a premium styler that combines advanced science, elegance and performance. Join millions of fans worldwide and discover why the ghd Platinum+ has won over 500 global beauty awards.
Key Benefits:
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Intelligent heat prediction with ultra-zone™ technology
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Maintains the optimal 185°C temperature for healthier styling
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70% stronger hair & 75% more shine**
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2x colour protection for longer-lasting vibrancy
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Unique wishbone hinge for controlled, snag-free styling
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Rounded barrel for straightening, curling or waving
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Automatic sleep mode after 30 minutes of inactivity
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Universal voltage for travel
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3-year warranty
How to Use:
Section the hair and glide the styler slowly from root to tip for sleek, straight looks, or rotate the barrel while gliding for soft waves and curls.
What’s in the Box:
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ghd Platinum+ Professional Hair Straightener (White)
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Free ghd Bodyguard Heat Protect Spray (worth £23.95, limited time offer)
Results:
✔ 70% stronger hair¹
✔ 75% more shine²
✔ 2x colour protection¹
¹ Reduced breakage and 2x less colour fade vs. a styler operating at 230°C.
² vs. naturally dried hair.
