The milk_shake Icy Blond Shampoo is a professional toning shampoo formulated to eliminate unwanted yellow and brassy tones from blonde, lightened or grey hair. Featuring an innovative black pigment, it enhances cool, ash tones and helps maintain brightness between salon visits.

This gentle cleansing formula leaves hair soft, shiny and revitalised, promoting long-lasting colour purity and vibrancy. Ideal for natural, bleached or highlighted blondes, it transforms dull or warm hues into beautifully balanced, icy shades.

The pigments in the formula are highly concentrated and can produce an intense effect — especially on porous hair. Once the desired tone is achieved, alternate with another milk_shake shampoo to preserve results and prevent over-toning.

Key Benefits:

• Neutralises yellow and orange tones in blonde or lightened hair

• Enhances cool, ash-toned reflections with black pigment

• Gently cleanses while adding shine and softness

• Maintains salon-fresh colour between treatments

• Suitable for natural, bleached or highlighted blonde hair

How to Use:
Apply evenly to damp hair and lather. Leave for a few minutes, then rinse thoroughly. For a more intense result, leave on for several minutes longer. Follow with milk_shake Icy Blond Conditioner for optimal results.