The milk_shake Icy Blond Shampoo is a specialist toning cleanser designed to eliminate unwanted yellow and brassy tones from blonde, bleached or lightened hair. Its innovative black pigment technology enhances cool, ash tones and leaves hair radiant, soft and luminous.
Perfect for maintaining icy, platinum or silver shades, this gentle formula cleanses the hair without drying, leaving it smooth, manageable and full of shine. It neutralises warmth effectively while giving lightened hair a refreshed, salon-quality tone.
Because of its rich pigment content, results can be very intense—especially on porous hair. Once the desired tone has been achieved, alternate with another milk_shake shampoo to maintain a balanced, cool blonde shade.
Key Benefits:
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Neutralises yellow and orange tones in blonde or lightened hair
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Enhances cool, ash or silver reflections
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Gently cleanses while maintaining moisture balance
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Adds softness, shine and manageability
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Ideal for maintaining icy or platinum blonde results
How to Use:
Apply evenly to damp hair and lather gently. Leave for a few minutes, then rinse thoroughly. For a more intense toning result, leave on for several minutes longer. Follow with milk_shake Icy Blond Conditioner for best results.
